Why might a customer prefer an unbundled fare with Frontier Airlines?

A customer might prefer an unbundled fare with Frontier Airlines because it allows them to pay only for the services they actually want or need. This approach can be particularly appealing for travelers who are looking for a more cost-effective way to tailor their travel experience. For instance, a customer may only require a basic seat without additional perks or amenities, and by choosing an unbundled fare, they can avoid unnecessary expenses associated with bundled packages. This flexibility in purchasing means that consumers can customize their travel experience according to their individual preferences and budget constraints, making it a practical choice for many.

In contrast, bundled fares typically include various services that might not be relevant to every traveler, leading to higher prices for users who don't need all those features. Unbundling allows cost management and a more personalized approach to airline traveling.