Which of the following best describes Frontier Airlines' target market?

Frontier Airlines primarily targets leisure travelers who are looking for affordable travel options. This demographic often seeks out the best deals for their trips rather than last-minute flights or high-cost options. By focusing on this market segment, Frontier positions itself as a low-cost carrier, offering budget-friendly fares that appeal to travelers looking for value.

Leisure travelers typically prioritize cost-effective solutions for their vacations and weekend getaways, which aligns with Frontier's model of providing no-frills services at lower prices. The airline is designed to attract customers who are willing to trade certain conveniences for a lower fare, making it an ideal choice for those on a budget. In contrast to business travelers or luxury seekers, Frontier’s offerings cater to those who prioritize affordability and flexibility in their travel plans.