What is the primary goal behind Frontier Airlines' commitment to low fares?

The primary goal behind Frontier Airlines' commitment to low fares is to maintain a balance between cost and service quality. Frontier aims to offer affordable travel options while also ensuring that customers receive satisfactory service. This balance allows the airline to attract cost-conscious travelers who are looking for budget-friendly flights without completely sacrificing the experience of air travel.

While offering basic services to cut costs is a part of their business model, the emphasis lies in managing this effectively alongside customer satisfaction. This approach helps Frontier Airlines remain competitive in the low-cost carrier market by maximizing value for both the company and the consumer. Focusing solely on profit margins would not necessarily foster customer loyalty or attract new passengers, as this could lead to a decline in service quality, which is not sustainable in the long term. Thus, maintaining a balance between cost and service is essential for Frontier's strategy in providing low fares.