What is one of the main benefits of Frontier Airlines' fare structure?

One of the main benefits of Frontier Airlines' fare structure is the transparency in pricing through unbundled services. This means that Frontier allows customers to choose and pay for only the services they want, rather than including them in the base fare. This approach helps travelers understand the true cost of their journey and allows for more personalized travel experiences. For example, rather than paying a higher ticket price that includes services like checked baggage or in-flight refreshments, passengers can opt for a lower base fare and add on services according to their individual needs. This clear segmentation of services and pricing can lead to cost savings for travelers who do not require extras, making it an attractive option for budget-conscious flyers.