What does the term "unbundling" refer to in the context of flight pricing at Frontier Airlines?

The term "unbundling" in the context of flight pricing at Frontier Airlines specifically refers to the practice of separating the price of basic airfare from additional services. This means that the airline offers a low base fare for the flight, while charging separately for extras such as checked baggage, carry-on bags, seat selection, and other amenities. This pricing strategy allows customers to choose and pay only for the services they want, thereby providing a more customizable travel experience. By adopting this approach, Frontier Airlines can attract budget-conscious travelers who may prefer a lower fare over an all-inclusive price. This model also emphasizes transparency in pricing, enabling passengers to see exactly what they are paying for beyond just the flight ticket itself.