What does the slogan "Low Fares Done Right" suggest about Frontier Airlines?

The slogan "Low Fares Done Right" implies a commitment to not just offering low fares but ensuring that these fares come with a standard of quality in service. This reflects a dual focus: while passengers are attracted to the affordability of the prices, Frontier Airlines is also emphasizing that they deliver a satisfactory customer experience alongside these low prices.

The phrase "Done Right" suggests that the airline aims to execute its low-cost business model effectively while maintaining a level of service that meets customer expectations. This dual commitment positions Frontier Airlines uniquely in the budget airline market, signaling that travelers can expect a balance of cost and quality rather than choosing between the two.