How does Frontier Airlines primarily strive to remain competitive?

Frontier Airlines primarily positions itself in the market by offering the lowest fares available. This low-cost business model allows the airline to attract budget-conscious travelers who are looking for affordable travel options. By keeping operational costs low and focusing on a no-frills experience, Frontier is able to provide competitive pricing that appeals to a wide range of customers, especially those prioritizing cost over additional services.

This strategy enables Frontier to fill more seats and maintain higher load factors, crucial metrics for profitability in the airline industry. While the other options may represent aspects that some airlines focus on for market differentiation—such as luxury services, employee benefits, or expanding international routes—Frontier's core competitive advantage lies in ensuring that it remains a cost-effective alternative for travelers. The emphasis on low fares aligns with its branding as an ultra-low-cost carrier, which is central to its operational strategy.